As the region’s leading business platform, visitors benefit from attending in many ways, including:

• Gain an overview of the market and industry and find new opportunities
• Find new, innovative products, technology and know-how all under one roof
• Make informed purchasing decisions – place orders and negotiate contracts
• Follow latest trends and innovations – keep yourself up-to-date
• Get new ideas for your business
• Compare and discuss features, prices and conditions
• Evaluate competitors – an efficient way of gathering competitor intelligence
• Keep in touch with your existing business partners
• Generate new business contacts
• Network –a unique venue for people with common interests to connect personally with one another