The Middle East and Africa (MEA) market is still a nascent market for pet industry, but it has been growing at a faster pace than before in recent years. According to a researchandmarkets.com, MEA pet care market showed a positive momentum with a y-o-y growth of 5.4 per cent in 2020, despite the pandemic slowdown.
There was a definite rise of premium pet foods uptake in the region with pet humanisation on the rise. During this period, there were 31 new product launches in the dog and cat food category. Since cats are more preferred in the region, 58 per cent of these launches were of cat food. BY 2025, MEA PET CARE INDUSTRY IS FORECAST AT US$2 BILLION BY 2025.